Traditional Digital Marketing Strategies That Thrive in Africa

In Africa, we’re chasing after the digital revolution in our marketing campaigns. Unfortunately, most small businesses lag behind because of their tight budget. Many businesses find it difficult to compete favorably with digital marketing elements because of money.

You shouldn’t allow tight budget stop you from taking your business to the next level. You can get to your target customers with some of these digital traditional marketing strategies. What do we mean by traditional marketing strategy? The African marketing space can be quite cumbersome. Therefore, it is necessary to make use of this marketing strategies to improve on your business.

The following are some examples of the  traditional marketing strategies you can use for your campaigns or promotions.


Signage are signs displayed publicly or commercially that could be used to attract customers to a business. Even in developed countries, signage has not been ignored. We have seen fascinating brand campaigns with this toot. There was a time people ignore signage because it lacked creativity and was boring.

Most of the signage you see today are appealing and attractive. You force people to look at your campaign when make them a center of attraction. Signage can adorn your business building, or even a popular mall.

The advantage of signage is its ability to make an impression on a lot of people at once. This could improve greatly the customers who could patronize your business.


Have you thought of using billboards? Don’t leave billboards only for big brands. If it’s not an effective marketing tool, we wouldn’t be seeing more of these billboards every month. The cost is affordable compared to what you may spend on television and compared to what is to be gained in terms of sales.

If you have a creative marketing message with fewer texts and more pictures, situated at the right place, you can hit your marketing goals faster. How many times have you made a business decision based on a billboard message you saw?

Direct Mail

Today, the email bug that we have forgotten by the snail mail bites us. Most Africans believe that direct mail is a waste of time. Who does that you may ask?  Direct mail scores high on personalizing, creativity, and targeting a specific audience.

People understand direct mail business campaigns better. Many Africans ignore cold call emails because they don’t know the sender. However, with direct mails, you have no choice than read the message.


Flyers and Brochures:

We have seen the effect of flyers and brochures during promotional campaigns. We have creative designers who have made it appealing to hold onto these type of traditional marketing tools.

These tools come very cheap and scores high in attracting potential customers. It moves with the recipient and spreads your marketing campaign message. You can never tell how far these tools can go.

Face to Face Interaction:

While we live in the virtual world most of the times, the real world still takes the lead. People trust humans more than the internet campaigns, especially in Africa. The human to human physical business interaction has a lasting memory on customers. Infact, it has been said that the best way to make an impression on a customer is through a face to face interaction with that person.

Don’t forget that we have more offline customers in Africa. The cost of smartphone and data may hinder many people from using the digital world for their needs.

Event Marketing:

Networking is finding its root in Africa. We have seen many Ponzi schemes make use of networking for their campaigns successful. For the better part, multi level marketing in Africa has grown with event networking.

Likewise, you can grow your business with this event marketing.



When starting out on that business, do not forget to consider these traditional marketing strategies. Some of them may seem archaic or less effective but the truth is that these tools continue to be effective in today’s world of marketing and making sales.